My husband has a problem … a sock problem. He has more socks than any man should ever need. Sure, many have holes in inconvenient places but he refuses to part with them.
He used to have an even bigger sock problem: that of the odd sock-syndrome. We solved that by buying him socks in one colour and style only: plain black, always the same brand. Yes, I know it sounds boring but it is also incredibly sensible.
We’ve been doing the sock thing for years now and bugger me, it looks like we may have missed out on a business opportunity. Blacksocks sells subscriptions (dubbed sockscriptions on the site), meaning that for around $150 you’ll get three pairs of identical socks sent to you every four months.
Or you could just go to the Warehouse and buy 15 triple-packs of identical socks for the same money and be kitted out for years to come.
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