Archive for November 27th, 2014

And the winner is … Chorus

And the winner is … Chorus

The gushing news reports would have us believe that everyone in Dunedin is celebrating their little corner of the world winning the much-hyped Gigatown competition but let’s be honest: it’s Chorus that should be doing all the celebrating. This year-long marketing “competition” was a brilliant marketing ploy for the company: the lovely citizens of the various towns and cities wanting access ultra-fast broadband took part in quizzes and promotions that used the “gigatown” tag,...

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