It should come as no surprise to anyone that the No 1 search on online auction site Trade Me last month was U2, knocking Apple’s iPod into the No 2 spot. The other big news from Trade Me is that…
Month: January 2006
Branded: Google hits No 1
Google it bumped Apple out of the No 1 spot in the 2005 global poll of the world’s most influential brands put together by online branding magazine Brand Channel. The survey often gives controversial results, such as when Arabic TV…
Ride the ego: surf the net for you or your namesakes
(This is the Online column, written for The Southland Times) Are you an ego surfer? An ego surfer, also known as a vanity surfer, is someone who, according to Wikipedia, searches the internet for their own name to see what,…